Yeezy Coin Launches on Solana: From Celebrity Hype to Investment Risks

The background of the release of Yeezy Coin

Kanye West announced the launch of Yeezy Coin on social media, along with the payment platform YZY MONEY. As soon as the news broke, market interest surged, and YZY quickly gained attention on Solana, becoming a hot topic in the cryptocurrency world.

Token Allocation and Lock-up Rules

In the distribution of YZY’s total token supply, the team and institutions hold a combined 70%, with a lock-up period of 24 months, while ordinary investors hold a relatively low proportion of only 30%. This model ensures long-term funding for the project’s development but also brings market manipulation risks.

Use cases of Ye Pay and YZY Card

Ye Pay payment processor aims to reduce merchant payment costs and supports credit card and cryptocurrency transactions.

YZY Card is a non-custodial debit card that allows direct consumption using YZY and USDC without the need for fiat currency exchange, enhancing payment convenience and supporting the application of cryptocurrency.

Market Performance and Price Analysis

Since its launch, the market capitalization of YZY has experienced significant fluctuations: it initially surged to 3 billion USD, but as of August 26, 2025, the market capitalization is approximately 560 million USD, indicating that the short-term hype driven by the star effect is gradually subsiding.

Insider Wallet and Chip Concentration

Some internal wallets obtain contract information in advance, buy at low prices, and profit from arbitrage in a short period. Over 87% of the tokens are concentrated in multi-signature wallets, increasing the risk of market manipulation.

Risks that investors should pay attention to

• Short-term price fluctuations caused by the celebrity effect.
• A high proportion of internal funds increases the risks for retail investors.
• The implementation of payment applications and the construction of ecosystems are key to long-term value.

Summary

Yeezy Coin combines celebrity effect with payment innovation, attracting a lot of attention in a short period, but investors need to analyze the risks of token concentration, price volatility, and application implementation rationally to avoid being misled by short-term hype.